About this video
Science and the media: A panel of a researcher, journalist and press officer will share their experiences of engaging with the media and the public. They will discuss why researchers should care about how evidence is used and reported on and share their advice and top tips for helping researchers to work with the media and engage with the public. Panellists: Prof Sheena Cruickshank, Professor in Biomedical Sciences and Public Engagement, University of Manchester; Kevin Fitzpatrick, Political Editor, BBC North West Tonight; Mike Addelman, News and Media Relations Officer, University of Manchester
What policymakers are looking for: This session will focus on how evidence is used in policy, how facts, values and public opinion are balanced in policymaking, how policymakers deal with a lack of good evidence, trade-offs and polarised debates, and how researchers can get involved in policy discussions. Panellists: Dr Chris Peters, Communications & Engagement Manager, Policy@Manchester; Dr Sarah Bunn, Senior Scientific Adviser, Biological Sciences & Health, Parliamentary Office of Science & Technology