How to enhance your chances of serendipitous research discovery

10 min

Rachel Herbert

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About this video

One should always look for ways to advance research evaluation strategies in all fields of knowledge production. Serendipitous research could prepare you for this.

We will explain what serendipity in research means, why it is important, the different stages of serendipity, as well as provide you with 5 tips on how to enhance your chances of serendipitous research discovery.

About the presenter

Rachel Herbert

Senior Research Evaluation Manager at Elsevier

Rachel Herbert is a Senior Research Evaluation Manager at Elsevier. She has worked in scholarly publishing for over 10 years and has an active interest in the evaluation of research. Her work focuses on developing analytical approaches to derive insights about the world of research using bibliometric and scientometric tools.

https://orcid.org/0000-0002-4088-1223