Discoverability: top tips to get your book out there

About this video

What is discoverability and how can it increase the readership of your newly-published book?  In 1960, 8100 ISBNs (the unique identifying number given to a book) were issued; by 2013, that number had increased to 1.4 million. Making sure your work can be found and read has never been more vital. 

In this module, Andrea Topping, an Acquisitions Editor for Elsevier S&T Books, evaluates what discoverability means and its relevance to book authors, whatever their career stage. She examines the claim by electronic publishing analyst Thad McIlroy that “discoverability is the process by which a book appears in front of you at a point you were not looking for that specific title”. She also looks at how you can maximize discoverability opportunities when creating your book content. 

You will come away with a sound understanding of the steps you can take to drive discoverability so that your content ends up in the hands of the users who need it.

About the presenter

Andrea Topping

Acquisitions Editor Food Sciences, Elsevier

Andrea has spent her career in science and technology publishing, education, marketing, and sales and currently acquires content in Functional Food, Nutrition, Sustainable Food, and Dairy for Elsevier, the world’s leading provider of science and health information.

Her days are full of content strategy, portfolio management, and networking with authors, strategic partners, and customers, her evening MBA coursework, individual assignments, field seminars, and team projects focused on sustainability, information strategy, corporate social responsibility, food, and nutrition.

Her specialties include strategic content acquisition; portfolio management; author relations; stakeholder management; community building; performance analysis; public speaking; branding; email, inbound, grass roots, exhibit, event, and social media marketing; consultative sales; lead generation; public relations; SEO; wordpress; blogger; and fundraising.


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