About this video
What is discoverability and how can it increase the readership of your newly-published book? In 1960, 8100 ISBNs (the unique identifying number given to a book) were issued; by 2013, that number had increased to 1.4 million. Making sure your work can be found and read has never been more vital.
In this module, Andrea Topping, an Acquisitions Editor for Elsevier S&T Books, evaluates what discoverability means and its relevance to book authors, whatever their career stage. She examines the claim by electronic publishing analyst Thad McIlroy that “discoverability is the process by which a book appears in front of you at a point you were not looking for that specific title”. She also looks at how you can maximize discoverability opportunities when creating your book content.
You will come away with a sound understanding of the steps you can take to drive discoverability so that your content ends up in the hands of the users who need it.