Discover how metrics can boost funding and networking opportunities


About this video

Scholarly metrics allow us to count, measure, rank, and compare everything from journals to institutions.  When it comes to applying for research funding, article metrics are particularly useful. They help funders understand how a researcher’s previous publications have performed, and provide some indication of future potential.

However, as an early career researcher, you may not have a long publication history and it takes time for published papers to be cited. That is where altmetrics (alternative metrics) can play a role. Rather than looking at your academic reach, they track and measure the online attention your research receives.

In this webinar recording, Elsevier’s Hans Zijlstra explains why metrics are important and how you can apply them. He touches on why you should be active on social media and the value of an ORCID ID. Hans also takes a look at Mendeley Stats, a free personal dashboard tracking the performance of your articles.

You’ll come away with a useful insight into the variety of metrics on offer and how you can use them to your benefit when applying for funding or making new contacts.

About the presenter

Hans Zijlstra

Senior Project Manager, Elsevier

Hans works as senior project manager for journal marketing communcations in the STM Marketing Projects department at Elsevier in Amsterdam. He is responsible for projects focusing on journal and article metrics with the aim of improving our service to authors. He joined Elsevier in 1996 and held various positions before leaving to take on roles in telecom, finance and sailing. He returned to Elsevier in 2008